Nike, Adidas, Versace: Trippin and All Corners’ Sam Blenkinsopp and Natalia Cristina on building authentic brand partnerships

In 2024, brand partnerships are everywhere - you’ll see them in your favourite films, on your social media feeds and of course at our experiences.  

In a constantly changing economic environment, brand partnership revenue has even now become the primary source of income for some experience creators. This support however, doesn’t come easily - and what brands request in return, can often in fact leave experience creators feeling shortchanged. 

Today’s guests, Sam Blenkinsopp and Natalia Christina - Co-Founder of Trippin and Managing Director of their creative agency All Corners, break out their playbook for building authentic brand partnerships with our Co-Founder Lisa Simpson. 

Trippin has grown from a Facebook group for travel recommendations started by Sam and his Co-Founders Kesang and Yasmin, into a global content-platform powered by a diverse community of cultural pioneers and taste-makers sharing their local recommendations. Brand attention soon naturally flowed, and the platform went on to collaborate with the likes of Nike, Adidas, Versace, Tate Modern and the V&A, eventually leading them to set up their own creative agency, All Corners.

Included in this masterclass: 

• How to select the right brand partner for your experience 

• Assessing what value you hold in this space as a creator

• Why brands are attracted to experiences with history and legacy 

• The key to a successful creative partnership

  
  

  Who are Easol?

  ⁠⁠⁠Easol⁠⁠⁠ is the first of its kind all-in-one ‘experience commerce’ platform built to support experience businesses globally, across all sectors including festivals, wellness retreats, food and drink, sports and adventure trips. With Easol, experience businesses have complete control to drive more direct sales, retain more revenue, own their data and run your  business on your terms.