Superfly: Lauren Guss on leading experiential for the world's biggest brands

The first port of call for the world’s biggest brands, Superfly has been pushing boundaries forward in the worlds of immersive and experiential since the early 2000s, originally creating the iconic Bonnaroo Festival and recently delivering landmark events for Netflix, Lizzo and The New York Times.

We sit down with Executive Vice President Lauren Guss, to explore where experiential is headed next, the secret to building great partnerships, and how she conducts countless stakeholders and demands at once to orchestrate truly extraordinary experiences.