Wanderlust, Netflix, Bonnaroo: Heather Story on executing world-class experiences

In this masterclass, we spoke with experience creator’, Heather Story. From her early career days managing amphitheatres through to key roles behind the scenes at iconic American festival Bonnaroo and wellness pioneers Wanderlust, Heather is an expert in the careful balance of art and science that is event production.

Now managing the high-tech operation behind Netflix’s live Squid Game experience in Los Angeles, Heather’s career is a lesson in what it means to consistently pursue excellence. A leader and inspiration to her friends and peers, it was a pleasure to hear her philosophy and playbook for creating and executing world-class experiences.

Included in this masterclass: 

• The key considerations behind producing a high-quality experiences and events   

• How to build and manage a killer production team 

• What you can do to find hidden revenue streams in your experience

• The importance of play in high-stress situations

⁠⁠Easol⁠⁠⁠⁠ is the first of its kind all-in-one ‘experience commerce’ platform built to support experience businesses globally, across all sectors including festivals, wellness retreats, food and drink, sports and adventure trips. With Easol, experience businesses have complete control to drive more direct sales, retain more revenue, own their data and run your  business on your terms.

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